Propertybase Strengthens Foothold in Dubai with Recent Allsopp & Allsopp, Betterhomes and houza Partnerships

Propertybase, the global leader in real estate software, has strengthened its position in Dubai following partnerships with prominent real estate agencies Allsopp & Allsopp and Betterhomes, as well as new property portal houza.com.

Having first entered the market over a decade ago as the only independent real estate CRM provider, Propertybase continues to boast a number of Dubai’s leading brands as clients, which also includes Luxhabitat Sotheby’s International Realty and Unique Properties.

“When we first entered the region in 2009 the importance of real estate technology was in its infancy. Despite the challenges of 2020, Dubai’s market continues to experience forward momentum. We couldn’t be more thrilled to welcome distinguished agencies such as Allsopp & Allsopp and Betterhomes to our global family,” stated Vice President Steve Simmons. “Together we share a common vision to improve the entire real estate experience with technology.”

With its presence in the region well established and the urgency for further digital transformation in the real estate sector, the Propertybase Salesforce Edition platform offers a number of significant advantages for the international market. Built on top of Salesforce™, it is the only global, independent real estate CRM available that meets the scalability and connectivity today’s real estate professionals require. In a single, intelligent platform, Propertybase clients can streamline their business with:

  • Mobile app
  • Advanced customer database for powerful lead and contact management
  • Marketing center with drag and drop email creation, drip campaigns and automation tools
  • Robust reports and dashboards for quick, insightful decision making
  • Automated action plans, task management and user-specific workflows
  • Lead routing, lead scoring, notifications, smart lists and other time-saving CRM features
houza network logo color
houza – the UAE’s largest real estate property portal

Vital to the success of buying and selling in Dubai’s lucrative real estate market is portal connectivity. Configured with an open API, Propertybase already supports connections to a number of the United Arab Emirates’ most trusted real estate property portals.

Propertybase has now expanded its portal syndication by partnering with houza.com. houza is the UAE’s new home for buying, selling and renting property, hosting an extensive selection of high-quality and exclusive property listings. Its unique proposition is an agency-backed model to better serve the industry’s needs.

“We are delighted to partner with Propertybase in the UAE and to offer the houza network access to a best-in-class third-party real estate CRM software that is built to simplify every piece of the agency’s business,” stated Barry Judge, CEO of houza. “Propertybase is more than a technology partner – it’s a trusted solution that minimizes an agency’s burden while maximizing its reach.”